Loro Piana Workshop of Wonders at Harrods

Loro Piana embraced the holiday season at Harrods with Workshop of Wonders, a magical journey into the Maison’s incredible history, heritage, and savoir-faire, and a celebration of its 100 years of excellence. The impressive takeover included 36 windows, pop-up stores, workshops, and various animations, offering a captivating, engaging, and entertaining experience.

Blurring the line between fantasy and reality, Workshops of Wonders unfurled a story of unparalleled mastery that tributes the Maison’s exclusive community of Masters of Fibres. It transported visitors to faraway lands inhabited by the animals that produce the rarest, finest fibres in the world, lovingly and skilfully transformed into exquisite creations to be cherished forever.

The Brompton Road Façade

Wrapped in time-honoured custom, a beautifully lit holiday tree conjured images of fairytale magic. Workshop of Wonders spread the festive glow across Harrods’ iconic and majestic façade on Brompton Road, decked out to mesmerizing effect. Here, the traditional holiday symbol was reimagined through the Loro Piana lens to narrate the story of a fibre. As light as a cloud, this precious and rare fibre was transported on a conveyor belt before magically transforming into cloth through an incredible mechanism, ultimately creating a 17-meter tree decorated with swathes of fabric and exclusive ornaments.

Windows

With its full takeover, Workshop of Wonders brought pure joy and excitement from Brompton Road and around all 36 windows, narrating incredible stories of uniqueness in the locations and communities of Loro Piana’s Masters of Fibres. From Mongolia to Australia and beyond, the installation traced the journey to one ultimate destination – Italy. Here, the world’s finest fibres and raw materials have since long been masterfully transformed into exquisite objects of desire and exclusive presents for the holiday season, to give or to unwrap. Permeated by a refined 1920s feel, evocative of the Maison’s origins, the installations came to life with elaborate moving sets that combined the idea of a marionette theatre with its exposed behind-the-scenes mechanisms and the hand-made woodsy charm typical of artisanal workshops.

Magic Delights: Exclusive Creations

At Harrods, Loro Piana’s magical wonderland brought a festive gust of novelty with limited-edition collections, dedicated items, and holiday exclusives filled with wish-list desirability. An assortment of ready-to-wear, bags, accessories, interior pieces, children’s wear, and games perpetuated the Maison’s history, heritage, and savoir-faire. Crafted with the rarest and finest heirloom fabrics and meticulously detailed with passion and expertise, each item displayed elevated the longstanding bond between the two established Houses. An exclusive colour palette featuring cheerful red, a wave of iconic green, and the timeless elegance of winter white drew a harmonious fil rouge between the different categories.

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The Cashmere Atelier for Festive Decorations

This past holiday season, customers were invited to add a touch of cosy unexpectedness to their holiday décor. Inside Door 9, an exclusive workshop offered an immersive, hands-on experience conceived to engage and inspire. Guests could unleash their crafting skills and learn how to create a special holiday ornament with the Maison’s iconic Cashmere. This interactive session offered a tactile experience to treasure forever.

Monogrammed Exclusivity

Decorated with a quintessential Loro Piana look and feel, the pop-up stores immersed visitors in an atmosphere of festive exclusivity and interaction. Door 6, an ode to crafts and excellence in materials, featured a special corner with a seamstress dedicated to the monogrammed personalisation of Loro Piana’s hallmark Grande Unita fringed Cashmere scarf, available in an array of vibrant colours. Cosy, comfortable, and softly cocooning, it is considered the House’s first icon, unveiled in the 1980s. It made for a precious and versatile gift idea wrapped in timeless desirability. Visitors could also browse a selection of neckwear pieces and beanies in Baby Cashmere, wool, and silk twill in solid hues or decorated with signature symbols.

The Art of Good Living

From sparkly decorations to delightful aromas, a festive cheer filled the air, creating lasting memories. The Loro Piana Interiors pop-up inside Harrods marked the first dedicated space showcasing the full range of the Maison’s “Art of Good Living” offering – home décor, bed and table textiles, games, holiday decorations, and plush toys for children. The array of Harrods-only special products was imbued with Loro Piana’s core values and outstanding legacy, featuring hallmark symbols such as the thistle flower, the coat of arms, the Striped motif, and the cuddly animals.

It's A Kids’ World

Two separate areas showcased Loro Piana’s refined elegance for the little ones in a soft-toned fantasy world filled with softness and cosiness. During the Harrods takeover, monogrammed embroidered patches were available on the garments, adding an exclusive touch. The expanded offering for newborns leveraged the collaboration with Inglesina. Exclusive to Harrods, the Maison’s signature Little Numbers print was reaffirmed in green and white, also adorning an exclusive three-piece gift set in a suitcase-inspired box. In the children’s area, with an offering ranging from toddlers to 12 years old, the spotlight shone on mini-me versions of the iconic Icer parka, Spagna jacket, and striped braided sweaters.