THE GIFT OF KINGS®

Australia and New Zealand

The Gift of Kings® is an incredible fine wool, and it comes exclusively from specially selected flocks of merino sheep.

From the meadows of Australia and New Zealand, it reaches Italy to be processed with care and expertise by Loro Piana’s artisans and partners.

The world's most precious wool

The Gift of Kings® wool was named after the Spanish royal family's practice of gifting pairs of merino sheep to other sovereigns to honor relationships and seal alliances.

This outstanding wool has an impressively fine diameter on average. Pure, gleaming white in color, its crimped structure, natural stretch, and supreme softness against the skin are complemented by its ability to wick away moisture and absorb excess heat. All these properties make The Gift of Kings® merino wool a unique fiber.

Traceability and digital identity

In 2022, Loro Piana launched a new authenticity and traceability service certified by Aura Blockchain Consortium.

Thanks to this initiative, promoted by several luxury Maisons, customers can verify the authenticity and traceability of the The Gift of Kings® garments, scanning the QR code on the labels. This procedure allows them to follow the story of each garment, from its origin on the farm, through the subsequent work of Loro Piana’s artisans and partners, up to its arrival in the store.

Every year Loro Piana awards the world's finest wool with the Loro Piana Record Bale, the annual event through which the maison celebrates the excellence and the best merino wool sheep farmers in Australia and New Zealand.

A constant commitment to excellence and quality, together with the pursuit of perfection, are hallmarks of the philosophy that inspires Loro Piana.